The Ultimate Guide to Marketing Your Haunted Attractions

The spookiest time of the year is here, and it’s time to ramp up the promotion for your haunted attraction! Thrill-seekers are eager to experience the scares of your haunted house, hayride, or maze, so make the most of this excitement by effectively marketing your event. Dive into our team’s online marketing tips and tricks designed to boost revenue, increase event visibility, and ensure attendees keep coming back for the thrilling terror of the season!

Understanding Event Marketing:

Before delving into the marketing strategies, let’s clarify what event marketing is and how it can benefit your haunted attraction. Event marketing encompasses various promotional activities, from word-of-mouth referrals to social media posts and comprehensive digital marketing campaigns. It’s the opportunity to connect with potential attendees in a way that aligns with your business goals, making a well-thought-out marketing strategy crucial for overall success.

Planning for Success with KPIs:

Setting achievable goals specific to your haunted attraction is crucial. Key Performance Indicators (KPIs) act as benchmarks to measure progress toward these goals. Tracking metrics such as the number of tickets sold, revenue, event check-ins, attendee engagement, and overall attendee experience provides valuable insights. Adjust marketing strategies based on data assessment throughout the season.

Event Marketing Strategies:

  1. Sell Online Tickets on a Branded Event Page:
  2. Send Targeted Email Blasts:
    • Target past attendees with email campaigns.
    • Use discount codes and time-sensitive offers to encourage early ticket purchases.
    • Personalize emails with dynamic content and engaging visuals.
  3. Spread the Holiday Fear on Social Media:
    • Regularly post high-quality videos and photos on platforms like Facebook, Instagram, TikTok, etc.
    • Utilize hashtags for increased discoverability.
    • Encourage user-generated content and engage with your community.
    • Leverage influencers and local personalities for broader reach.
  4. Create Special Promotions:
    • Focus on local engagement through flyers, print ads, and billboards.
    • Partner with local businesses for cross-promotions and discount coupons.
    • Explore influencer marketing for cost-effective and impactful outreach.
  5. Track Discounts, Promotions, and Special Pricing:
    • Offer exclusive discounts, early-bird promotions, and group rates.
    • Implement a loyalty program to encourage repeat attendance.
    • Track efforts by attaching unique tracking parameters to promotional links.
  6. Online Paid Advertising:
    • Utilize paid social advertising on platforms like Facebook and Instagram.
    • Target specific interests related to horror, Halloween, and haunted attractions.
    • Experiment with different ad formats and visuals to maximize impact.
    • Explore social media remarketing for users who have shown interest but haven’t purchased tickets.

Working with a User-Friendly Ticketing System:

Consider utilizing a free and user-friendly ticketing system like Sickening Events. This system streamlines the ticketing process, provides marketing tools such as email campaigns, integrates with analytics services, and offers branded event pages. A user-friendly ticketing system makes the marketing and selling process more efficient and helps drive ticket sales.

Don’t miss out on the opportunity to elevate your haunted attraction’s success. Implement these marketing strategies and leverage the power of online promotion to create a memorable and spine-chilling experience for your attendees!

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