The Art of Revenue Diversification: Event Organizers in 2024
Event organizers, those intrepid architects of experiences, have always danced on the edge of chaos and creativity. In 2024, they’re pushing boundaries, exploring new avenues, and diversifying their revenue streams like never before. Let’s step into their world and uncover the secrets behind their financial success.
1. The Ticketed Symphony: Still the Maestro
Tickets remain the cornerstone of event revenue. They’re the overture—the first notes that set the tone for the entire performance. But savvy organizers know that a symphony needs more than just one instrument. So, while tickets play the lead, they’re harmonizing with other revenue sources.
2. The Merchandise Minuet: Swirling Profits
Merchandise—those tangible souvenirs that attendees carry home—is the waltz partner to ticket sales. T-shirts emblazoned with event logos, quirky mugs, and limited-edition posters—they all spin together in a merry dance of profit. Attendees become walking billboards, flaunting their event swag on social media, spreading the word like confetti in the wind.
3. The Culinary Tango: Food, Drink, and Delight
Food and drink—the sustenance of both body and soul—take center stage. The aroma of freshly brewed coffee, the sizzle of gourmet burgers, the clink of wine glasses—it’s a gastronomic ballet. Event organizers curate culinary experiences, partnering with local vendors, food trucks, and artisanal chefs. Attendees sip, savor, and share their delight, adding flavor to the event’s bottom line.
4. The ‘Day-of’ Pas de Deux: Spontaneity Meets Revenue
Ah, the ‘day-of’ sales—the impromptu pas de deux. As attendees arrive, they decide on the spot: “Yes, I’ll take that extra workshop,” or “Why not upgrade to VIP seating?” These last-minute decisions twirl through the air like confetti, adding a dash of spontaneity to the choreography. Event organizers seize the moment, gracefully accepting payments with a smile.
5. Enter Tap to Pay: A Choreography of Convenience
And now, the star of our show: Tap to Pay. Imagine a seamless integration—a pirouette of technology—right within the Sickening Events Organizer app. Attendees arrive, their phones at the ready. No fumbling for cash, no awkward card swipes. Just a gentle tap and the transaction is complete. The Organizer app orchestrates it all—no need for extra hardware cluttering the stage.
6. The Rhythm of Cashlessness: Why Use Tap to Pay?
- Cash Is a Fading Sonata: Hardly anyone carries cash these days. Physical wallets gather dust while virtual cards hum with life.
- The Melody of Card Spending: Attendees spend more when they pay with cards. The average purchase blooms to $112, leaving the $22 cash spent in its wake.
- Tap to Pay: The Crescendo: It’s cost-effective, time-saving, and elegant. No more clunky card machines. Just tap, and the curtain rises on revenue.
7. Choreographing Tap to Pay: Steps to Set Up
- Step 1: Find the Tap to Pay icon in your Organizer app. It’s like discovering a hidden passage backstage.
- Step 2: If the banner eludes you, follow the menu cues: Device settings > Payment methods > Activate Tap to Pay.
- Step 3: Accept the permissions—location tracking, Bluetooth, NFC. The stage is set.
8. The Grand Finale: Taking Payments at Your Event
- Scene: The event entrance. Attendees gather, anticipation in the air.
- Action: Sell tickets, select Tap to Pay, and hold their payment method (phone or card) to your device.
- Result: A confirmation screen—a standing ovation for a successful transaction.
9. Encore, Encore! Why You Need Tap to Pay
- Revenue Crescendo: Grow revenue through mobile cashless payments.
- Harmonious Integration: All data and insights are in one place—the Organizer app.
- No Backstage Drama: No new hardware to learn or set up.
- Costume Change: Save on hardware costs.
- Opening Night Ease: Set up and start accepting payments in minutes.
- Universal Applause: Available to all US event organizers—everyone gets a front-row seat.
So, fellow impresario, embrace the rhythm of Tap to Pay. Let it be your encore—a standing ovation for convenience, revenue, and a seamless experience.
