Planning a large-scale event involves managing budgets, vendors, venues, marketing, and ticket sales. Embracing digital tickets can simplify these tasks and streamline your event management. With the digital ticketing market expected to grow significantly, integrating this technology into your event planning is increasingly important.
At Sickening Events, we support global event creators in selling over 280 million digital tickets annually. This guides will walk you through the advantages of digital tickets and how to generate them quickly using Sickening Events.
What Are Digital Tickets and How Do They Work?
Digital tickets come in two main forms:
- E-Tickets: These are tokenized digital tickets sent to customers via email as PDF files.
- M-Tickets (Mobile Tickets): These tickets are purchased through a cellphone app and presented as a barcode.
Digital tickets are processed through an accounts-based system. When a customer registers, the system handles the transaction, generates the ticket, and issues it electronically. With effective ticket management solutions, you can use QR codes or barcodes to scan tickets at the event. This uniqueness helps reduce security risks like counterfeiting, ensuring smoother operations and better revenue management for event creators.
Why Use Digital Tickets for Your Next Event?
Digital tickets offer numerous benefits for both attendees and organizers. The digital ticketing market, valued at $25.9 billion, is projected to reach $53.7 billion by 2033. Here’s why you should consider going digital:
- User Convenience
Printing tickets can be cumbersome, especially for those without access to a printer. Digital tickets eliminate this hassle. Attendees can download their tickets directly to a virtual wallet, streamlining the process for mobile users and avoiding the need for physical ticket printing.
For example, MAMA, an event creator managing multicultural food events, streamlined their operations by switching to digital tickets and ticket scanners, making the process more efficient.
- Enhanced Security
Digital tickets provide added security. Tickets stored in secure digital wallets can’t be lost or stolen. Each digital ticket includes a unique QR code that, once scanned, confirms the ticket holder’s check-in. This feature prevents issues such as fraudulent screenshots of tickets and offers options like RFID wristbands for even more secure tracking.
By partnering with a digital ticketing provider, you ensure that all customer data is encrypted and protected.
- Cost Efficiency and Increased Sales
Digital tickets help reduce costs associated with printing, mailing, and manually handling physical tickets. Eliminating these expenses frees up resources and time, allowing you to focus on other aspects of event planning.
Moreover, the convenience of one-click purchasing increases the likelihood of sales. Research by Stripe indicates that 75% of consumers prefer purchasing items online if the process is simple. By offering secure digital tickets, you make it easier for customers to buy, potentially boosting your sales.
Occasionally, a physical ticket might be desired as a keepsake. Sickening Events allows for creating customized printed tickets for such occasions, complementing virtual tickets for a memorable touch.
By leveraging digital tickets, you streamline event management, enhance security, reduce costs, and potentially increase ticket sales, all while providing a convenient experience for your attendees.
4. Easy Tracking and Verification
Tracking printed tickets can be cumbersome, but digital ticketing systems like Sickening Events make it much simpler. With Sickening Events, you can easily monitor ticketing data and manage your event more efficiently. The Sickening Events organizer app provides real-time updates on attendee check-ins, allowing you to analyze entry patterns by the hour, day, month, or year.
This live tracking capability helps you make informed decisions about your event. For instance, if you notice a higher volume of attendees at one entrance compared to others, you can adjust your staff accordingly to ensure smooth traffic flow.
Digital tickets also enhance data tracking and verification. They offer valuable insights into attendee demographics, such as gender, age groups, and the distance traveled to your event. This information helps you provide the right support and tailor your event to meet attendees’ needs. Additionally, you can use the data to stay in touch with ticket holders, send reminders, and conduct post-event surveys to gather feedback and improve future events.
Girls Rock! Rochester, a non-profit organization, benefited from switching to Sickening Events digital ticketing system. This move enabled them to track attendance automatically, streamline communication, and boost attendance rates by leveraging customer data.
5. Digital Tickets are Environmentally Friendly
Printing tickets not only incurs costs but also generates significant paper waste. Many tickets are discarded or left behind at events, contributing to environmental harm. Digital tickets offer a greener alternative, reducing paper waste and making your event more sustainable.
Sustainability is increasingly important to consumers. Research by Deloitte shows that one in three customers stop purchasing from brands that are perceived as unsustainable. Moreover, 60% of US consumers are willing to pay more for sustainable products and services. By opting for digital tickets, you demonstrate a commitment to environmental responsibility, which can enhance customer loyalty.
Digital tickets reduce waste and streamline processes, making your event both eco-friendly and efficient. Instead of sending paper tickets through the mail, you can simply email QR codes to your attendees, minimizing environmental impact.
6. Streamlined Entry
Long lines at event entrances can frustrate both attendees and staff. Digital tickets help alleviate this issue by speeding up the entry process. Scanning QR codes on attendees’ phones is much faster and more reliable than dealing with potentially poor-quality printed tickets.
Eventbrite’s digital ticketing solution ensures a smoother and more efficient entry experience. For example, Harpoon Brewery significantly reduced entry times at their beer festivals by using QR tickets. When dealing with large crowds, every second saved counts.
How to Generate Digital Tickets Using Eventbrite
Switching to digital tickets is straightforward with Eventbrite. Follow these steps to create e-tickets:
- Log in to Eventbrite and go to the “Tickets” section.
- Select “Create ticket.”
- Choose the type of ticket you want to create: paid, free, or donation-based.
- Enter the ticket name, quantity, and price.
- Optionally, fill out additional fields in the advanced settings, such as sales end date, ticket description, tickets per order, or sales channel.
- Save your changes.
With these steps, you’ll be ready to streamline your ticketing process and enhance your event management.
