Make Email a Critical Aspect of Your Event Marketing Campaigns
Email is a cost-effective, easy, and familiar method for connecting with potential attendees, making it a crucial component of your event marketing strategy. However, crafting emails that motivate, inspire, and attract new audiences can be challenging. To help you create compelling and eye-catching emails, we’ve gathered advice from Sickeningevent’s in-house experts and event creators and designed nine motivating pre-event email templates.
Read on to discover the best pre-event email templates for your needs and how to use each one. We’ve also included downloadable checklists to keep you on track!
9 Inspiring and Motivating Pre-Event Email Templates
Each of these pre-event email templates focuses on different outcomes to help increase your signups and generate excitement for your event. They are presented chronologically, so you can use all nine to design the perfect email campaign.
With Sickeningevent’s powerful email marketing solution, you can use intelligent automation and helpful integrations to schedule and send these emails repeatedly.
Make Your Pre-Event Emails Stand Out
1. Upcoming Event Pre-Event Email Template
Use this template to build interest around an upcoming event (especially a recurring event) without having a firm date or lineup to present.
Subject line: [Event name] is back!
Email Body:
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Hey [attendee name],
We know you’ve been anxious to hear, so let us put your concerns to rest:
[Event name] will be back in [event year]!
We’re still working out the key details, but we promise you’ll hear from us soon with a date and venue.
Sign up here and be the first to receive notifications about [Event name and year].
Looking forward to seeing you there!
[Sender name]
💡 Pro tip: Use this template to build a VIP email list specifically interested in hearing about the event announcement, perfect for promoting early-bird tickets later.
2. Event Announcement Pre-Event Email Template
This template is your official event announcement. Announce the event a few weeks before tickets are available to allow time for word-of-mouth marketing and to generate excitement.
Subject line: It’s official: [Event name] is coming to [city] in [month]!
Email Body:
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Hey [attendee name],
We’ve got some pretty exciting news to share!
We’re stoked to officially announce that [event name] is coming to [city]!
On [event date] at [event venue], [event name] will be opening its doors once again, this time with increased capacity due to popular demand.
Remember, [event name] has sold out the last five years!
Don’t miss your chance: Click here and use the code [EARLYBIRD] to be the first to access tickets when the early-bird sale goes live on [early-bird sale date].
Can’t wait to see you on [event date],
[Sender name]
💡 Pro tip: Include all key event details, and consider an incentive to increase urgency, such as a promotional offer.
3. Early-Bird Ticket Pre-Sale Email Template
Promote your early-bird ticket pre-sale with this email template. It should only go out to those who signed up for the pre-sale in your previous announcement.
Subject line: Don’t miss out: Early-bird pre-sale goes live today!
Email Body:
vbnet
Hey [attendee name],
We’ve gotta admit it: You’re pretty sharp.
By signing up for the early-bird pre-sale, you’re gonna get an opportunity to get your hands on [event name] tickets [amount of time] before anyone else.
But your tickets aren’t confirmed yet.
Our early-bird pre-sale goes live at [pre-sale time], and there are a limited number of tickets available. They won’t last long!
Head here [add link] to secure your tickets.
See you at [event name]!
[Sender name]
💡 Pro tip: Include a countdown timer to create urgency and maximize ticket sales.
4. Guest Introduction Email Template
Announce artists, speakers, or sponsors with this template.
Subject line: Exclusive: [Event name] lineup drop
Email Body:
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Hey [attendee name],
Are you as pumped as we are?
The [event name] lineup is HUGE this year! Check out who’s coming:
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We told you this year would be bigger and better than ever, and we meant it!
Don’t have your tickets yet? You’d better be quick. They’ll be gone soon with this epic lineup.
Get your tickets now.
Catch you there!
[]
💡 Pro tip: Consider dropping the lineup in separate announcements to maximize engagement.
5. Ticket Sale Announcement Email Template
Announce the general ticket sale with this template.
Subject line: Tickets on sale from today: Let’s get this party started!
Email Body:
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Hey [attendee name],
Not gonna lie, we’re pumped…
Tickets for [event name] go on sale today, and we know that many of you are waiting to get your hands on one.
At [time that tickets go live] today, you’ll get your opportunity to snag a ticket to see [event guest/artists of note] live.
Are you ready?
Click here to reserve your tickets!
See you at [event name]!
[Sender name]
💡 Pro tip: If early-bird tickets sold out quickly, mention it to increase urgency.
6. Schedule Announcement Email Template
Use this template to announce the event schedule.
Subject line: Here’s the plan for [event name]
Email Body:
vbnet
Hey [attendee name],
Time flies, huh? [event name] is just around the corner!
We’ve put together the perfect schedule for [event name] to help you make the most of your day at [event location].
Here are the deets:
[Agenda/lineup and other relevant details]
Share the lineup with your friends, and get your game plan sorted!
Download the lineup to your camera roll for quick access on the day.
Haven’t sussed your tickets yet? We’ve still got a few left (though we’re running low). Get your tickets here.
See you at [event name]!
[Sender name]
💡 Pro tip: Include a link to share with friends to encourage more ticket sales.
7. Friend Referral Request Email Template
Leverage the power of referrals with this template.
Subject line: A quick favor, if you don’t mind.
Email Body:
vbnet
Hey [attendee name],
We know you’re dreaming about being at [event name]: only [days remaining] days left!
As we set up for an epic day at [event venue], we wanted to share a special offer with you.
[Event name] is all about making memories with friends, so why not invite a couple more friends to the party?
Share this link, and they’ll get 10% off their ticket!
Looking forward to seeing you there!
[Sender name]
💡 Pro tip: Offer an incentive for both the referrer and the referred friend to boost sales.
8. Low Ticket Availability Warning Email Template
Create urgency with this template to fill the last seats.
Subject line: Get in quick: We’re selling out!
Email Body:
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Hey [attendee name],
Wow, that was quick!
[] is already 90% sold out, and the remaining tickets are going fast.
With [artist/guest names] turning up for this year’s event, it’s no surprise this has been one of the fastest-selling [event name] ever.
Haven’t secured your ticket yet?
You’d better jump on it.
Head here to lock in your tickets before they run out.
Good luck!
[]
💡 Pro tip: Consider repurposing this template to encourage those with tickets to share the registration link with friends.
9. Pre-Event Info Email Template
Send this email a few days before the event to all ticket holders, including key details they’ll need on the day.
Subject line: [Event name]: Everything you need for the [event date].
Email Body:
Hey [attendee name],
Wow, can you believe we’re almost there?
We are PUMPED to bring [event name] to you on [event date].
To help you get the most out of the day, we’ve pulled together all the key details you’ll need in a single PDF.
Download the official [event name] guide here.
Can’t wait to see you on [event date],
[Sender name]
💡 Pro tip: Keep event details on a single page and make it downloadable as an image for easy access. Include a FAQ section if needed.
Make Your Pre-Event Emails Stand Out with Sickeningevent’s
Pre-event email templates help you quickly develop a plan for spreading the word about your event. The best practice is to develop an entire email sequence and use it to stay in regular contact with your attendees through email automation.
By using these templates and leveraging Sickeningevent’s marketing tools, you can generate excitement, increase ticket sales, and ensure your event is a success.
