Hot Take: Securing Event Sponsorships is Essential for Success
Landing a sponsor could be the most crucial element of organizing an outstanding event. Why? Event sponsors enhance the attendee experience and boost your event’s ROI. The trend is on the rise: 44% of corporate marketers increased their sponsorship spending in 2023.
However, attracting potential sponsors requires visibility and proactive engagement. Sponsors won’t find you by chance — you need to stand out!
This comprehensive list of event sponsorship examples will help you visualize how other organizers leverage sponsorships for success. At Sickening Events, we’ve gathered insights from countless brilliant event organizers. Read on to discover how you can maximize sponsorships to elevate your events.
CHOOSE YOUR EVENT SPONSORSHIP CATEGORY
- Activity-Based Event Sponsorship Examples
- Food and Beverage Event Sponsorship Examples
- Swag and Merchandise Event Sponsorship Examples
- Attendee Wellness Event Sponsorship Examples
- Logistics and Promotion Event Sponsorship Examples
- Event Sponsorship Package Examples
What Companies Prioritize When Sponsoring an Event
Securing event sponsorship can help reduce costs and increase revenue, providing funds for various expenses like venue and catering. Sponsorship opportunities are abundant; for instance, sports sponsorship alone is projected to reach $19.8 billion in 2024. But how do you attract sponsors?
When approaching sponsors, consider their primary objectives:
- Creating Awareness and Visibility
- Increasing Brand Loyalty
- Building Community and Public Relations
Companies seek sponsorships that align with their marketing goals. It’s your job to demonstrate how your event can meet these goals.
To help you leverage sponsorships at your next event, here are some practical examples. Use these ideas in your event planning, marketing strategy, or when pitching potential sponsors.
Activity-Based Event Sponsorship Examples
These activities can be sponsored by companies, providing sponsors with brand visibility, offering attendees more enjoyable experiences, and giving your event additional revenue.
1. Social Mixers
- Best for: Conferences, seminars, and B2B events
- Description: Networking opportunities are key for attendees at B2B events. Sponsors can enhance these events by hosting post-event social mixers, offering free or discounted refreshments.
- Pro Tip: Target food and beverage companies to sponsor these mixers.
2. Social Photo Booths
- Best for: Community events, concerts, and festivals
- Description: Modern photo booths allow attendees to take selfies, create videos and GIFs, and share them online.
- Pro Tip: Use an event hashtag to boost social media engagement and brand visibility.
3. Activity-Based Prizes
- Best for: Most event types
- Description: Engage attendees by offering sponsored prizes for activities like competitions or scavenger hunts.
- Pro Tip: Make the activity a memorable competition to enhance engagement.
4. DIY Craft Area
- Best for: Family-friendly events and community events
- Description: Set up a craft area with activities like painting ceramics or building terrariums, encouraging social media sharing.
- Pro Tip: Use branded crafting supplies and tools to integrate the sponsor’s brand into the activity.
Plan Your Next Event on Sickening Events
Start today and enhance your event with successful sponsorships. At Sickening Events, we help you manage all aspects of your event, ensuring you maximize sponsorship opportunities and create unforgettable experiences for your attendees.
Hot Take: Securing Event Sponsorships is Essential for Success
Landing a sponsor could be the most crucial element of organizing an outstanding event. Why? Event sponsors enhance the attendee experience and boost your event’s ROI. The trend is on the rise: 44% of corporate marketers increased their sponsorship spending in 2023.
However, attracting potential sponsors requires visibility and proactive engagement. Sponsors won’t find you by chance — you need to stand out!
This comprehensive list of event sponsorship examples will help you visualize how other organizers leverage sponsorships for success. At Sickening Events, we’ve gathered insights from countless brilliant event organizers. Read on to discover how you can maximize sponsorships to elevate your events.
CHOOSE YOUR EVENT SPONSORSHIP CATEGORY
- Activity-Based Event Sponsorship Examples
- Food and Beverage Event Sponsorship Examples
- Swag and Merchandise Event Sponsorship Examples
- Attendee Wellness Event Sponsorship Examples
- Logistics and Promotion Event Sponsorship Examples
- Event Sponsorship Package Examples
What Companies Prioritize When Sponsoring an Event
Securing event sponsorship can help reduce costs and increase revenue, providing funds for various expenses like venue and catering. Sponsorship opportunities are abundant; for instance, sports sponsorship alone is projected to reach $19.8 billion in 2024. But how do you attract sponsors?
When approaching sponsors, consider their primary objectives:
- Creating Awareness and Visibility
- Increasing Brand Loyalty
- Building Community and Public Relations
Companies seek sponsorships that align with their marketing goals. It’s your job to demonstrate how your event can meet these goals.
To help you leverage sponsorships at your next event, here are some practical examples. Use these ideas in your event planning, marketing strategy, or when pitching potential sponsors.
Activity-Based Event Sponsorship Examples
These activities can be sponsored by companies, providing sponsors with brand visibility, offering attendees more enjoyable experiences, and giving your event additional revenue.
1. Social Mixers
- Best for: Conferences, seminars, and B2B events
- Description: Networking opportunities are key for attendees at B2B events. Sponsors can enhance these events by hosting post-event social mixers and offering free or discounted refreshments.
- Pro Tip: Target food and beverage companies to sponsor these mixers.
2. Social Photo Booths
- Best for: Community events, concerts, and festivals
- Description: Modern photo booths allow attendees to take selfies, create videos and GIFs, and share them online.
- Pro Tip: Use an event hashtag to boost social media engagement and brand visibility.
3. Activity-Based Prizes
- Best for: Most event types
- Description: Engage attendees by offering sponsored prizes for activities like competitions or scavenger hunts.
- Pro Tip: Make the activity a memorable competition to enhance engagement.
4. DIY Craft Area
- Best for: Family-friendly events and community events
- Description: Set up a craft area with activities like painting ceramics or building terrariums, encouraging social media sharing.
- Pro Tip: Use branded crafting supplies and tools to integrate the sponsor’s brand into the activity.
5. Play Area
- Best for: Family-friendly events and community events
- Description: Include playful activities like giant Jenga, chess, or a ball pit to entertain attendees. Use branded game pieces for sponsor visibility.
- Pro Tip: Ensure the play area is supervised and safe for children to attract more families.
6. Virtual or Augmented Reality
- Best for: Community events, tech events, and hybrid events
- Description: Offer VR and AR experiences for unique attendee engagement. Tie these experiences to your event theme.
- Pro Tip: Use VR to showcase relevant tech demos or immersive experiences related to your event.
7. Branded Props
- Best for: Social events and community events
- Description: Provide photo-op settings with props and decorations for attendees to share on social media.
- Pro Tip: Combine branded and non-branded props to balance fun and promotional elements.
8. TikTok Platform
- Best for Social events and community events
- Description: Create a TikTok spot for attendees to make videos, boosting event and sponsor visibility.
- Pro Tip: Hire a professional videographer for high-quality content and offer this as an upgraded sponsorship package.
Food and Beverage Event Sponsorship Examples
Refreshments can significantly enhance attendee satisfaction. Use these ideas to get sponsors involved with snacks, drinks, and simple indulgences at your next event.
9. Treats
- Best for: Most event types
- Description: Partner with local bakeries or corporate sponsors to offer free or discounted treats.
- Pro Tip: Use branded plates and napkins for increased sponsor visibility.
10. Water Station
- Best for: Most event types
- Description: Provide free water stations with branded bottles for attendees to stay hydrated.
- Pro Tip: Consider adding sparkling water or juice bars sponsored by a company.
Swag and Merchandise Event Sponsorship Examples
Event swag is a classic sponsorship opportunity because it effectively keeps sponsor branding in attendees’ hands long after the event.
11. Premium Swag Bags
- Best for: Conferences and professional events
- Description: Offer high-end swag bags with exclusive items sponsored by companies.
- Pro Tip: Avoid common items; opt for creative, themed, or high-quality merchandise.
12. Digital Swag Bags
- Best for: Virtual events and professional events
- Description: Provide digital perks like free software trials or discounts.
- Pro Tip: Combine offerings from multiple sponsors to create a valuable digital swag package.
Attendee Wellness Event Sponsorship Examples
Incorporate wellness activities to enhance the attendee experience and provide meaningful engagement opportunities for sponsors.
13. Wellness Breaks
- Best for: B2B events and community events
- Description: Offer short classes like yoga or meditation to help attendees relax.
- Pro Tip: Ensure inclusivity by offering alternatives for different ability levels.
14. Massage Breaks
- Best for: Professional events and conferences
- Description: Provide mini massages sponsored by companies.
- Pro Tip: Allow attendees to schedule massages in advance to manage demand.
15. Cool-Down Zone
- Best for: Conventions and conferences
- Description: Create a relaxing area with comfortable seating and refreshments.
- Pro Tip: Use this zone for networking or as a quiet space for recharging.
16. Give Back
- Best for: Conventions and conferences
- Description: Host a charity drive or craft activity benefiting a cause.
- Pro Tip: Partner with a sponsor to match donations, encouraging more contributions.
Logistics and Promotion Event Sponsorship Examples
Improve your event’s logistics and promotion with sponsor involvement.
17. Event Apps
- Best for: Festivals, concerts, and conferences
- Description: Provide an event app for personalized attendee experiences.
- Pro Tip: Seek sponsors to cover app development costs.
18. Stairs or Elevator Wraps
- Best for: Conventions, conferences, and B2B events
- Description: Use stair or elevator wraps for creative branding opportunities.
- Pro Tip: Co-brand with event and sponsor logos for maximum impact.
19. Wi-Fi
- Best for: Most event types
- Description: Offer free Wi-Fi with sponsor branding on the network splash page.
- Pro Tip: Name the Wi-Fi network after the sponsor for better visibility.
20. Social Media Displays
- Best for: Most event types
- Description: Display social media posts with event hashtags on screens.
- Pro Tip: Integrate sponsor branding into social media walls.
21. Live Streaming
- Best for: Hybrid events
- Description: Extend your event’s reach with live streaming sponsored by companies.
- Pro Tip: Use a reliable virtual events platform and test internet speeds on-site.
22. Privacy Pods
- Best for: Conventions and conferences
- Description: Provide quiet booths for calls or meetings, branded with sponsor logos.
- Pro Tip: Offer these as a premium feature for VIP ticket holders.
23. RFID or QR-coded bracelets
- Best for: Most event types
- Description: Use contactless access with RFID or QR-coded bracelets for seamless entry.
- Pro Tip: Use the Sickening Events Organizer Check-in App to expedite check-in.
24. Cell Phone Charging Station
- Best for: Most event types
- Description: Set up charging stations branded with sponsor logos for attendees convenience.
- Pro Tip: Staff the station to manage demand and enhance sponsor engagement.
25. Event Landing Page
- Best for: All event types
- Description: Create a landing page with event details and sponsor logos.
- Pro Tip: Combine the landing page with your event listing for easy access to tickets and information.
Event Sponsorship Package Examples
Sponsorship packages offer predetermined benefits and prices to attract sponsors.
- Convention Example: Coastal Comic Con highlighted its reach and simplicity with one sponsorship package, focusing on the number of viewers.
- Comedy Show Example: Classic Man Comedy Show detailed promotional materials and channels, appealing to corporate sponsors.
- Nonprofit Example: Fine Art Museum of San Francisco combined community benefits with sponsor perks, appealing to both companies and individual donors.
Land the Ideal Sponsor for Your Next Event
Sponsors can enhance your event and provide essential financial support. These examples offer inspiration for creating sponsorship packages that attract valuable partnerships. For successful event management, leverage the right technology. Sickening Events offers a comprehensive toolset for ticketing, planning, and more to elevate your events business.
